What You Need to Know About Selling on Trendyol

Marketplaces, one of the fundamental components of e-commerce, offer significant advantages to both buyers and sellers. For businesses selling online, opening a Trendyol store is an important step towards increasing sales. Opening an online store on the platform gives you an opportunity to present your products to a broad customer base.

Our article provides detailed information about subjects such as the requirements for opening a store on Trendyol and the documents required to begin selling.

What Is a Trendyol Store?

A Trendyol store is a platform or system that enables individual and corporate e-commerce entrepreneurs, as well as businesses with physical stores, to sell their products online. The Trendyol marketplace is an ideal platform for businesses seeking to sell products online. With its extensive ecosystem, Trendyol provides access to more than 35 million customers. A Trendyol store therefore stands out as an important digital service that allows you to introduce your products to a broad customer base.

Requirements for Becoming a Trendyol Seller

Those wondering how to sell on Trendyol should first review the requirements for opening a store. There are certain legal requirements for becoming a Trendyol seller, and those who do not meet these requirements cannot sell on the platform. As online commerce is a commercial activity, it requires official business registration. Taxes arising from sales must also be paid. Therefore, you must own a joint-stock company, limited company, or sole proprietorship to open a Trendyol store.

After establishing a company and registering as a taxpayer, you can apply to become a seller on Trendyol. A KEP address and MERSİS number can only be obtained by businesses with company status. Individual users therefore cannot open a Trendyol store or become sellers. When you want to sell online as an individual, you can establish a sole proprietorship.

E-commerce businesses can make their processes more efficient by integrating marketplaces such as Trendyol with their own websites. When you want to enter e-commerce and establish a presence on marketplaces, you can benefit from T-Soft’s e-commerce solutions. One of the most important features of our starter and professional e-commerce packages is their successful integration capabilities. Whether you need to integrate with a marketplace such as Trendyol or with shipping providers, you can connect your platform seamlessly. User-friendly menus allow you to complete operations quickly and analyse your processes.

Selling on Trendyol: Why Should You Open a Trendyol Store?

Opening a store on Trendyol is important because the platform provides access to a broad and diverse customer base. When you want to sell products online, opening a Trendyol store allows you to begin selling easily without having to create your own e-commerce site. When you already have an e-commerce site, you can quickly transfer your products to Trendyol through a marketplace integration and reach a larger customer base.

Trendyol increases your visibility by listing your products in different categories and assigns your store a rating based on customer feedback. It gives you an opportunity to introduce your brand to more people while eliminating the need to manage the technical infrastructure. All these advantages are among the reasons to open a Trendyol store. In addition, %90 of businesses that open a Trendyol store increase their revenue, while %92 have an opportunity to increase employment.

Stages of Opening a Store on Trendyol

When you decide to sell on Trendyol, you can easily open your own Trendyol store by following the steps below:

1. Complete the Trendyol seller application form.

To begin the process of opening a store on Trendyol, you must first complete the Trendyol seller application form in full. Follow these steps to complete the application:

Click the relevant link to visit the Trendyol Partner application page.
On the page that opens, select an option such as marketplace, food delivery, or quick grocery.
Complete the application form, enter the required information, and click “Continue.”
Enter your company information on the next screen and complete your application.
Enter the verification code sent to your registered telephone number in the relevant field.
Create your password and click “Create Password and Sign In.”

2. Enter the required information in the Trendyol seller panel.

After creating your password, you will automatically be redirected to the Trendyol seller panel. At this stage, you must enter the following information:

Choose your store name.
Select the type of invoice that will be sent to customers.
Enter your company’s IBAN number to receive payments.
Enter your MERSİS number and KEP (Registered Electronic Mail) address.
Click “Save & Continue.”

3. Enter your operational and contact information.

Select the logistics or shipping provider you want to work with.
Enter your billing address and warehouse addresses for returns and shipping.
Enter the contact information of the individuals responsible for customer service, finance, and operations.
Click the “Save & Continue” button.

4. Approve the agreement.

First, click “Download and Read the Seller Agreement” to review the agreement.
Click the download button in the upper-right corner to save the agreement to your computer.
Select the confirmation boxes on the agreement approval page and click the “Complete Application” button.
Physically sign the downloaded agreement and send it to the address specified by Trendyol within 10 days, together with your signature circular.

After completing the application process, you can begin uploading your products. However, you must wait for Trendyol to approve the documents you uploaded before you can begin selling.

Documents Required to Sell on Trendyol

The documents required to sell products on Trendyol vary depending on the type of company established. Sole proprietors must provide the following documents to open a Trendyol store:

Tax Certificate
Trade Registry Gazette
Signature Declaration
Seller Partnership Agreement

Joint-stock and limited companies must provide the following documents to open a Trendyol store:

Tax Certificate
Trade Registry Gazette
Certificate of Activity
Signature Circular
Seller Partnership Agreement

These documents must be uploaded through the Trendyol seller panel. Each page of the “Seller Partnership Agreement” must then be stamped and signed. The agreement must be sent to Trendyol using the shipping provider and shipment number specified by the platform.

What Are Trendyol’s Commission Rates?

Trendyol charges businesses a commission on every product they sell. Trendyol’s commission rates are generally specified in detail in the “Seller Partnership Agreement.” These commissions may vary according to the category and product sold. Some examples of Trendyol commission rates include:

Accessories: %5 - %22
Footwear & Bags: %21 - %23
Children: %21
Garden & Home Improvement: %21 - %28
Digital Codes and Products: %14
Home and Living: %28
Electronics: %6 - %25
Clothing: %28
Hobbies and Entertainment: %10 - %18
Stationery Products: %8 - %18
Furniture: %17 - %20
Motorcycles and Automobiles: %7 - %14
Supermarket: %8 - %17

Trendyol may offer different rates depending on sellers’ levels, newly registered sellers, or brands. Trendyol commissions are generally determined according to the seller’s performance and sales history. Sellers should therefore follow Trendyol’s commission policies and current rates closely.

How Is Trendyol Commission Calculated?

Calculating Trendyol commissions is relatively straightforward. You can calculate the commission using the rate established for the category containing the relevant product. Use the following formula to calculate the Trendyol commission deduction:

Trendyol Commission Deduction = (Product Sale Price / 100) x Commission Rate

For a clearer explanation, let us examine Trendyol commission calculation in detail through examples:

Example 1: A seller operating in the Footwear and Bags category sells a product for 200 TL. The commission rate for this category is %23. Let us calculate the Trendyol commission deduction:

Trendyol Commission Deduction = (200 / 100) x 23 = 46 TL

Suppose the seller’s shipping fee is 15 TL. The seller’s settlement amount is calculated by deducting the Trendyol commission and shipping fee from the product’s sale price:

Settlement Amount = 200 - 46 - 15 = 139 TL

Example 2: A seller sells a product for 200 TL in the Children’s Toys category, where the commission rate is %16. The shipping fee is 15 TL. Let us calculate the Trendyol commission deduction:

Trendyol Commission Deduction = (200 / 100) x 16 = 32 TL

Settlement Amount = 200 - 32 - 15 = 153 TL

Trendyol commission rates may vary depending on the product category and special agreements. Sellers should therefore review the rates specified in their agreements.

What Are the Advantages of Using Trendyol?

Access to a broad customer base: Trendyol enables you to reach a broad and diverse customer base. This means you do not have to spend a long time building and attracting your own target audience. It offers a major advantage to businesses entering e-commerce for the first time.
Opportunity to promote your brand: Opening a Trendyol store allows you to introduce your brand to a broad audience. As customer satisfaction increases, the platform can help your brand gain greater recognition.
Product listing and advertising opportunities: Trendyol allows you to display your products on the platform easily. It also helps you create an alternative advertising channel. High-quality products and effective listings may help your products stand out and increase sales. You can also increase sales through advertisements within Trendyol.
Opportunity to conduct competitor analysis: Trendyol is a platform that also includes your direct competitors. This allows you to examine competitors’ stores, products, pricing policies, and campaigns and gain a competitive advantage. Following these details can help you improve your business.

What Are the Disadvantages of Using Trendyol?

Commission deductions: Trendyol deducts a commission from every sale. Commission rates varying by category may reduce your profit margin. This may cause you to increase prices and lose competitiveness.
Highly competitive environment: Trendyol has a large number of sellers. You must therefore compete with other sellers operating in the same category. Additional effort and advertising expenditure may be required to make your products stand out.
Requirement to comply with platform rules: Trendyol requires sellers to follow specific rules. These rules may not suit the way your business operates, and disputes may create a risk of losing your right to sell.
Difficulty building a brand: Customers shopping on Trendyol generally do not view sellers as brands. Building and promoting your own brand may therefore be challenging because consumers usually search for products rather than store names.
High levels of competition: Competition on Trendyol may be intense. This can cause certain products or categories to become saturated, making it more difficult for specific products to attract attention and generate higher sales.

Despite its disadvantages, establishing a presence on a major marketplace such as Trendyol is highly important for brand image. You should therefore integrate your e-commerce site with marketplaces. At T-Soft, we offer marketplace integration services through our e-commerce packages designed for businesses at every level. In addition to Trendyol, you can quickly and easily integrate our e-commerce solutions with major marketplaces worldwide and provide customers with uninterrupted service.