What Is Artificial Intelligence? The Use of Artificial Intelligence in E-Commerce

The topic of artificial intelligence, which has taken both our country and the world by storm especially in recent years, is like a vast ocean. Bots that improve themselves through machine learning, smartphones that we use in almost every aspect of our lives, online applications that answer all kinds of questions, and hundreds of other technologies are now within everyone's reach. So, what is artificial intelligence? In which areas is it frequently used? What are the advantages of using artificial intelligence in e-commerce? By continuing to read, you can find answers to these questions and much more, and gain detailed information about artificial intelligence.

What Is Artificial Intelligence?

Let's start our article, where we seek answers to the question of what artificial intelligence is and where it is used, by defining the term "artificial intelligence"! Globally known as "AI", which is the abbreviation of the English term "Artificial Intelligence", artificial intelligence is a field of technology that enables computer systems to simulate or perform human-like intelligence and behaviors.

This field aims to enable computer programs to perform complex tasks such as data analysis, learning, decision-making, problem-solving, and even language understanding. It would be more accurate to examine this field under two main categories:

1. Strong AI (Strong Artificial Intelligence): Google, which we are all familiar with, worked in a much more primitive way when it was first launched compared to today. Over time, it adopted a working principle that came much closer to human thinking and understanding, transforming into a more semantic system, and it is claimed that it will achieve much more advanced capabilities in the coming years.

This small example can make it easier to understand strong artificial intelligence. Strong AI refers to artificial intelligence systems that have a general level of intelligence or human-like thinking abilities. These types of AI systems are designed to have the ability to solve a wide range of tasks and problems. However, strong AI is still a theoretical concept today and has not yet fully achieved the targeted success in the real world.

2. Weak AI (Weak Artificial Intelligence): Weak AI refers to artificial intelligence systems designed to perform a specific task or solve a problem in a particular field. Technologies such as voice assistants like Siri and Alexa, driving assistance systems in the automotive industry, or AI applications in gaming are excellent examples of artificial intelligence projects.

These systems can perform specific tasks effectively but do not have general intelligence or human-like thinking abilities.

Artificial Intelligence Applications in Turkey

So, do you have any idea about what artificial intelligence applications are used in Turkey? Our country continues to maintain its presence in many different sectors, from healthcare and finance to e-commerce and education, with artificial intelligence applications that have gained momentum especially in recent years. Below, you can see the areas where artificial intelligence is used in Turkey.

E-Commerce and Retail: E-commerce and retail companies in Turkey can analyze customer behaviors, offer personalized product recommendations, and optimize inventory management by using artificial intelligence algorithms.
Education: We frequently see the use of artificial intelligence on the websites and educational materials of schools and other educational institutions in Turkey. These institutions know that artificial intelligence can help them monitor student performance, personalize educational materials, and improve learning processes.
Transportation: In Turkey's transportation sector, artificial intelligence stands out in areas such as traffic management, smart city projects, autonomous vehicle technologies, and road safety. For example, AI-powered traffic management systems have been increasingly used in recent years to reduce traffic congestion in Istanbul. These adaptive traffic management systems work by determining intersection density and deciding which direction should receive a longer green light. In this way, the goal is to minimize traffic congestion at intersections.
Finance: Artificial intelligence is effectively used in Turkey's financial sector for areas such as fraud detection, risk analysis, improving customer services, and providing personalized recommendations. For example, banks place significant importance on using artificial intelligence in customer service chatbots.
Healthcare Sector: In Turkey, artificial intelligence is used in many areas within the healthcare sector, including disease diagnosis, medical image analysis, and patient monitoring. As an example, we can mention telemedicine applications used to monitor patients' health conditions.

Artificial Intelligence Applications in Marketing

We conclude our article titled "What Is Artificial Intelligence?" by discussing the use of artificial intelligence in marketing. Below, you can find examples of AI-based applications that have become part of the marketing strategies of companies around the world.

Google: Google undoubtedly uses artificial intelligence technologies extensively in advertising and marketing and offers many different products. Google Ads, Google Analytics, Google Search Console, and more... The Google Ads platform provides AI-based automated bidding and ad targeting features. Google Analytics uses artificial intelligence algorithms to perform in-depth analyses of website traffic and user behavior. All of these are important examples of machine learning and artificial intelligence applications.

Speaking of website traffic, we would also like to leave our article titled What Is Organic Traffic? How Can It Be Increased? here for those who want to learn more details about the topic.

Amazon: The globally recognized e-commerce platform Amazon uses artificial intelligence algorithms to analyze customers' past purchasing behaviors and provide personalized product recommendations. The company also offers a service called Amazon Web Services. Through Amazon Web Services (AWS), the company provides AI-powered marketing tools that help customers optimize their advertising campaigns.
Facebook: Facebook, owned by Mark Zuckerberg, whose name frequently appears in the world media due to various events, uses artificial intelligence technologies to provide ad targeting and personalized content recommendations. Facebook Advertising uses AI algorithms to help advertisers reach the most suitable target audience. In addition, Facebook's news feed algorithm also uses artificial intelligence to rank content according to users' interests.
T-Soft: T-Soft, an advanced e-commerce infrastructure provider, aims to solve user needs through artificial intelligence use in call centers with services such as phone live support, request support, and help bots. Working with an experienced team, T-Soft provides 24/7 call center support to answer customer questions while aiming to meet customer needs interactively through its AI-powered help bot.

The brand also has a request support service called Nildesk. This technology, which quickly handles questions, suggestions, or problems, operates through e-mail and management panels with the support of experienced specialists.

Trendyol: Trendyol provides a better shopping experience for customers by offering AI-powered product recommendations and personalized shopping experiences. Trendyol's algorithm works by analyzing customers' past shopping habits and recommending products that may interest them.