What Are SMS Marketing, Email Marketing, Web Push and Mobile Push?

When it comes to online commerce, attracting customers’ attention and providing them with the right information at the right time are extremely important. From the moment website visits begin moving towards or resulting in sales, the system behind the online platform continues to provide customers with information. In this article, we answer the questions of what SMS marketing, push messages and email marketing are, one by one, as these are among the essential sales and marketing methods used by e-commerce businesses. Continue reading to learn more about all these topics and much more.

What Is SMS Marketing?

In simple terms, SMS marketing is a method through which businesses send direct marketing messages to existing and potential customers using short messages known as SMS. This marketing strategy aims to communicate with customers quickly and effectively. We have listed the main benefits of SMS marketing below.

Advantages of SMS Marketing

As SMS messages are sent directly to mobile phones, they provide a fast and direct way to reach customers.
Text messages generally have a very high open rate, making it highly likely that the messages will be read.
SMS messages are delivered instantly and are usually read immediately, making them ideal for campaigns in which timing is critical.
SMS messages are limited to 160 characters, encouraging businesses to communicate through short and concise messages.
SMS marketing makes it possible to address customers by name or send personalised messages based on their previous purchases, which is highly valuable for both brands and their customers.

When Are SMS Messages Used Most Often?

When announcing special offers, discount coupons or promotions to customers
When sending reminders about appointments, payment deadlines or events
When announcing new product launches or service updates
When sending customer satisfaction surveys or feedback forms
When sending verification codes for security purposes

Are there any points brands should consider while carrying out all these activities? Of course. Permission is the first priority. When using SMS marketing, obtaining customers’ prior consent in compliance with applicable laws and regulations is extremely important. You must obtain permission from your customers before sending them marketing messages by SMS. Once this consent has been obtained, you can begin sending SMS messages for marketing purposes. Message frequency must also be managed carefully. Sending too many messages may disturb customers and cause them to unsubscribe. It is therefore important to plan message frequency carefully.

Protecting personal data is another highly critical consideration. Storing customer information securely and respecting privacy are perhaps among the most important responsibilities of businesses using SMS marketing. Finally, messages should be short, clear and engaging, attract customers’ attention and encourage them to take action. When you consider all these points, you will be implementing a successful SMS marketing strategy.

What Is Email Marketing?

After SMS, it is time to answer the question of what email marketing is. Email marketing is a strategy through which businesses send direct marketing messages to existing and potential customers by email. This method is widely used to communicate with customers effectively, promote products and services, support loyalty programmes and increase brand awareness. The benefits email marketing provides to brands can be summarised as follows:

Email marketing enables businesses to send customised messages to specific customer segments. This may be based on customer behaviour, demographic information or purchase history.
Email marketing tools make it possible to monitor and analyse various metrics such as delivery, open, click-through and conversion rates. You can use this data to measure and improve the effectiveness of campaigns.
Email marketing is more affordable than traditional marketing methods and provides a cost-effective way to reach a broad audience.
Email messages can be personalised according to the recipient’s name, previous purchases or interests. This can increase customer engagement and conversion rates.
Email marketing software allows automated emails to be configured based on specific triggers. For example, when a customer abandons a shopping cart, you can send an automated reminder email encouraging them to purchase the products left in their cart.

What Should You Consider When Using Email Marketing?

Appropriate subject lines, content and sender information should be used to prevent emails from being caught by spam filters.
Email content should be engaging, valuable and relevant to recipients. Otherwise, emails may remain unopened or unsubscribe rates may increase.
Emails should be sent regularly but not excessively. A balanced sending strategy should be followed to avoid disturbing customers.
As with SMS marketing, obtaining recipients’ consent in compliance with applicable laws and regulations is extremely important when using email marketing. Regulations such as the KVKK and CAN-SPAM Act must be followed.

What Is a Push Message?

These instant messages, commonly known as push notifications, are divided into two categories: web push and mobile push. Web Push and Mobile Push notifications are digital marketing tools used to communicate with users directly and instantly. So, what are mobile push and web push? Web push notifications are short, instant notifications sent to users through web browsers, and users can receive them after subscribing to a specific website. Mobile push notifications are short, instant notifications sent to users’ devices through mobile applications. These notifications can be sent provided that the user has installed the application and granted permission to receive notifications. You can find several examples of web push and mobile push notifications below.

Web Push Examples

Web push notifications consist of 3 main sections: a title, a message and a button. Some brands may also include an icon in the message. You can see an example of a web push notification below.

Title: Today Only! %50 Off
Message: Do not miss the opportunity to receive %50 off all products! Start shopping now.
Button: Shop Now

Mobile Push Examples

Title: Your Account Activity
Message: 500 USD has been spent from your account. Review the details.
Button: Check Account

T-Soft Marketing Solutions

If you have an e-commerce platform but lack the knowledge or resources required to manage SMS, email and push communications, there is no need to worry! T-Soft’s SendHeap marketing solution allows you to communicate with your customers instantly, as often and in whichever way you choose. With SendHeap, you can contact customers through all communication channels regarding developments throughout the order process. Whether you want to send instant exercise reminders, notify customers about price changes or inform them about your latest campaign, the choice is yours.

SendHeap Features

Campaign Management
Member and Device Segmentation
Application-Based Segmentation
Scheduling Robot
Member Transfer
Detailed Reporting and Analysis
Language Support
Support Ticket Creation
Flow Notifications

Advantages SendHeap Provides

It supports you in developing marketing strategies designed to increase sales through integration with all your communication channels.
It allows you to send instant notifications to customers through whichever channel you choose.
It encourages customers to take action through ready-made message scenarios.
With SendHeap Market, you can run email marketing campaigns using ready-made email templates.