Best-Selling E-Commerce Products in Türkiye in 2025

When interest in online shopping and current sales figures are considered, Türkiye stands out as an important market for e-commerce. According to data compiled by ETBİS, e-commerce orders increased by %43 last year, while e-commerce volume expanded by %109. This positions Türkiye competitively within the e-commerce industry and contributes to the sector’s continued growth.

While the global e-commerce industry is expected to maintain its growth trajectory, Türkiye’s e-commerce volume is also projected to reach global standards. Data from the last 4 years shows that the number of orders grew by %52 and e-commerce volume increased by %80, supporting these expectations.

Businesses encouraged by the growth of e-commerce and its future potential want to enter the industry. However, developing strategies that meet customer expectations can be challenging in an industry where consumer habits and market dynamics may change rapidly. Businesses should therefore begin by deciding which products to sell and conducting detailed research into the best-selling products in Türkiye.

If you are considering entering e-commerce, continue reading our guide to the best-selling online products in Türkiye in 2025. Here is the list of the best-selling products in Türkiye in 2025…

Best-Selling E-Commerce Products in Türkiye

The dynamic and highly competitive nature of e-commerce causes Türkiye’s best-selling online products to change continually. Which products are expected to be the most popular and achieve the highest sales in e-commerce in 2025?

The best-selling e-commerce products in Türkiye in 2025 can be grouped into the following categories:

Clothing, Accessories, and Footwear
Kitchenware
Mobile Phones and Accessories
Ready Meals
Personal Care and Cosmetics
Electronics
Books, Films, Music, and Games
Gifts
Pet Products
Home and Décor Products

Clothing, Accessories, and Footwear

Clothing, accessories, and footwear; rank among the leading product categories in Türkiye. Data from recent years shows that the category achieved annual growth of %58 and reached a volume of 54 billion TL. This demonstrates the dynamic nature and significant potential of both e-commerce and the clothing, accessories, and footwear categories.

However, businesses must consider the intense competition between brands caused by changing consumer demands and extensive product variety. Following trends, considering customer expectations, and making an effort to differentiate themselves from competitors are essential.

The best-selling products in the clothing, accessories, and footwear category in 2025 include:

Jumpers
Trousers
Overcoats
Loungewear
Bags
Modest Clothing
Watches
Sportswear
Underwear
Pyjamas
Jackets
Sunglasses
Maternity Clothing

Kitchenware

Kitchenware is among the most frequently searched-for and in-demand product categories online. As technological developments increase product variety and provide more convenient solutions, kitchenware continues to rank among the categories with the highest sales. Industry data covering the period from 2019-2022 shows that major appliances and small household appliances reached a significant e-commerce volume of 96,7 billion TL.

As this category meets essential household needs, it gives businesses an opportunity to reach a broader customer base. Interest in kitchenware has therefore continued to increase this year, as it has in previous years. Popular products such as air fryers, coffee machines, and dough mixers are expected to increase their sales further in 2025.

Mobile Phones and Accessories

Almost the entire target audience of e-commerce shows an interest in mobile phones and accessories. The growing use of the internet and social media has a positive effect on product variety and sales within this category.

The best-selling mobile phones stand out for their user-friendly features, high performance, and latest technological capabilities. Accessories are also becoming increasingly popular because they protect mobile phones and make them easier to use. As in previous years, products such as mobile phones, chargers, fast chargers, earphones, wireless earphones, speakers, screen protectors, and power banks are expected to rank among the best-selling products this year.

Ready Meals

The ready-meal industry in Türkiye experienced rapid growth, particularly during the pandemic. Factors such as demanding work schedules, increased time spent at home, and the need to save time drove greater demand for prepared meals. The food and supermarket category achieved notable success in the Turkish market, recording growth of %176 in recent years.

An analysis of the best-selling products in 2025 shows that practical, affordable, varied, tasty products with a long shelf life stand out. Fresh, frozen, or canned convenience foods provide practical solutions, particularly for people who do not have enough time to cook. This trend is expected to continue in the ready-meal industry in 2025, with popularity increasing in line with consumer demand.

Personal Care and Cosmetics

The revenue generated by personal care and cosmetic products is significant. Personal care and cosmetics account for a substantial proportion of online purchases. Interest and demand in this category continue to increase, particularly through the influence of advertising campaigns. Consumers seeing products recommended by content creators who have already tried them also influences purchasing behaviour.

The best-selling cosmetic and personal care products in 2025 are expected to include products made with natural and organic ingredients. As consumer interest in healthy and natural products grows, natural cosmetics and personal care products are becoming more popular. Products offering long-lasting results, successful dermatological testing, and skin- and environmentally friendly characteristics are frequently preferred.

Similarly, products that promise fast results, align with current beauty trends, have strong brand awareness, and receive positive customer reviews attract significant interest. Businesses considering entering e-commerce through this category should understand their target audience thoroughly and monitor 2025 sales figures closely.

Electronics

Electronics appear among the best-selling products in Türkiye with a growth rate of %75 and an e-commerce volume of 45,9 billion TL. The electronics category therefore accounts for a significant share of the Turkish market.

The best-selling electronic products in 2025 include:

Smartphones
Laptops
Wireless Earphones
Smart Televisions
Wearable Devices
Gaming Consoles
Tablets
Smart Home Devices

Consumers prefer products that offer innovative features, use current technologies, and improve the user experience. Considering these factors will help sellers in the electronics category develop an effective sales strategy.

Books, Films, Music, and Games

Consumers’ entertainment preferences and cultural interests play a determining role in which products become best sellers. Newly released books, films, albums, and games may therefore gain popularity through social media posts, advertising campaigns, and blog content.

As always, consumer behaviour will determine the best-selling products in these categories in 2025. Newly released books, popular book series, new films, popular music albums, Blu-ray editions of films and television series, and gaming consoles are expected to appear among the best-selling products online in 2025.

Gifts

Gifts are among the product categories frequently purchased by a large proportion of consumers for special occasions and events each year. Best-selling gifts generally include ornaments, flowers, jewellery, gift cards, decorative items, gift sets, and specially themed products. Innovative gifts that reflect popular themes and carry a special meaning remain among the easy-to-sell products that consistently maintain demand.

Pet Products

Pets’ needs must be met carefully and consistently. In Türkiye, pet products are often purchased through e-commerce sites. Responsible and informed consumers who prioritise their pets’ health and comfort particularly prefer organic, environmentally friendly, and sustainable products. As these products are commonly purchased online, pet supplies rank among the best-selling product categories.

The best-selling pet products in 2025 include:

Cat Food
Dog Food
Bird Food
Cat Litter
Health and Care Products
Cages
Aquariums
Beds and Shelters
Pet Brushes
Pet Hair Removers
Scratching Posts

Home and Décor Products

The best-selling home and décor products in 2025 will be shaped by the most popular and innovative products of the period. Stylish and practical household items, decorative objects, wall decorations, home textiles such as cushions and blankets, furniture and lighting products, kitchenware, and household cleaning products remain consistently in demand.

What distinguishes this year from previous years is the growing preference for minimalist and modern products made with more natural and sustainable materials. Products aligned with seasonal trends and offering personalisation options are likely to achieve stronger sales.

Factors Affecting E-Commerce Sales

E-commerce is a sales model that brings buyers and sellers together on online platforms to sell products or services. Having expanded its volume by %80 in recent years, e-commerce continues to grow rapidly in the Turkish market. Businesses planning to develop their e-commerce operations should pay attention to the factors that affect sales. Factors that improve the online shopping experience, increase brand awareness and trust, and help businesses stand out from competitors are critical to successful e-commerce operations.

The factors affecting e-commerce sales can be listed as follows:

Security
Easy Return Options
Campaigns and Special Offers
Brand
Pricing
Free Shipping
Delivery Time
Customer Reviews
Customer Ratings
Customer Support Centre

Frequently Asked Questions

Which E-Commerce Categories Attract the Most Interest in Türkiye?

Electronics, clothing, furniture, kitchenware, food, cosmetics, and personal care are among the categories attracting the most interest in Türkiye. Their popularity is shaped by demand levels, consumer behaviour, demographic factors, and market trends.

How Can You Find the Most Profitable E-Commerce Products?

The most profitable products can be identified through methods such as market research, competitor analysis, profit margin analysis, and demand analysis. Specialist and rare products, branded products, popular products, and distinctive products may help increase profitability.

Which Factors Affect the Growth of E-Commerce in Türkiye?

Factors affecting the growth of e-commerce in Türkiye include increased internet usage, improvements in digital infrastructure, greater access to secure online shopping, changes in consumer preferences, and the widespread availability of fast shipping and delivery options. The influence of social media, increased mobile device usage, and the effective use of digital marketing strategies should also be considered.