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CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT
Leave your competitors with different campaign options!

It is becoming more and more expensive to reach new customers every day. As e-commerce sites become widespread, advertising costs are increasing in parallel with this. Since it is so difficult to reach the customer for e-commerce sites, then it is necessary to think much about the ways of selling to the customer who visits the site and apply strategies according to the project. T-Soft e-commerce software, with different campaign modules, converts visits into sales and can increase sales volumes exponentially. Just as it is important to sell to a visitor, it is so important to sell a few products by offering attractive offers to the customer who is about to buy a product from the e-commerce site. Campaign ideas can be as different as the human imagination. However, since software is made with a fiction, it is not possible for these ideas to be aggregated in a software. Each idea should be designed and prepared as a campaign module by planning, by taking into consideration every possibility, and by reviewing conflicting points with campaign options in a detailed way. From time to time, it may take months for each of these campaign ideas to be made. Since this topic is so important, we have the most wonderful, the most excellent, the most super campaigns in our software, and we go over the topic, and it means as much empty meanings as the exact opposite of the enjoyable words. If each campaign option offered by a software is not offered to the customer in detail with all the options, a big question mark is formed here. In the T-Soft e-commerce system, available campaign options and their scope are presented in detail below.

  1

Buy More, Pay Less

It is one of the campaign models that perfected T-Soft e-commerce software, not available in other software. Instead of buying one product, it gives the customer a message to buy more and pay less. As the quantity increases proportionally, the cost per unit product decreases, so the customer is more likely to buy more products. It is the only campaign that has the ability to sell more products to a customer.

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  2

Register to Win a Discount Voucher

It is one of the campaign options used to encourage membership to the site. It is based on defining a gift voucher to the visitor if he is a member of the site, with this voucher the customer can complete his order at a more economical price. If you prefer, this discount voucher can be sent to the member at the time of becoming a member and also if desired after completing the first purchase, and this feature can also be set by e-commerce site administrator.
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  3

Ability to Create an Amount Discount Coupon

With a discount coupon created, a discount is provided with a fixed value over the basket amount. Regardless of the order amount, a discount is provided until that figure. In the coupon created, the criteria for using each member can be fulfilled once or a certain number of vouchers can be created and the first users can get them. Conditions such as the validity of a voucher for a specific category, a specific brand or a specific product may be provided. The coupon may apply to orders on a certain amount. It can be determined as a rule that the number of products in the basket is not even below a certain number.
  4

Ability to Define a Fee for the Gift Package

Gift packages allow the customer to receive the product in a special package. Of course, this gift package has a cost, this price may not be a tolerable value for the e-commerce site. Therefore, if the gift package is preferred by entering a value that can be adjusted, this price can be collected from the customer, so that a higher quality package can be offered and an income can be obtained when this package is preferred.
  5

Ability to Define Special Price On Some Product to Customer

Some customers may want to be able to buy one or two special products, one or two special categories, or some brands at better prices, not all products on the site. Price changes in all products cause serious damage to the sales of certain products, because the profit rate of each product is not the same. With this campaign model, it is possible to do this by creating groups and there is no need to make the same definitions in every member.
  6

Ability to Create a Proportional Discount Coupon

With a discount coupon created, a discount is provided at a certain percentage rate over the basket amount. In the coupon created, the criteria for using each member can be implemented once or a certain number of vouchers can be created and the first users can receive them. Conditions such as the validity of a voucher for a specific category, a specific brand or a specific product may be provided. The coupon may apply to orders on a certain amount. It can be determined as a rule that the number of products in the basket is not even below a certain number.
  7

Special-Priced Product Offers in The Basket

This feature is one of the very special campaign options, in normal life in supermarkets, you do not practice immediately before shopping cases, and you are relaxed etc. It has been adapted to e-commerce sites based on the fact that there are products that can be purchased without thinking and that such serious turnovers can be obtained. Just before the product purchase is in the basket, the customer may want to purchase a few accessories or practical products that attract his attention here. In this way, the customer will not pay too much price for these products, and the sale of the products will be profitable.
  8

Get Your Friend & Get A Discount Voucher

In order to ensure that a member brings another member to the e-commerce site, a discount voucher is sent to the inviting member who has registered to the e-commerce site upon the invitation of the inviting member, or to the inviting member who is engaged in a shopping transaction after the shopper completes the transaction. This sent discount voucher can also be applied to orders above a certain amount, so that it can be ensured that the discount voucher of the inviting person is not damaged from the order.
  9

Money Order Discount on the Basis of Supplier

For products you buy from a particular supplier, you can define a discount in the case of payment made by money order. So if there is an opportunity offered to you from where you supply the product, or in case of in cash, if this supplier offers you a very special price opportunity, you can consider this opportunity as a sales opportunity and you can sell the products from that supplier at a special price only if you ordered by money order.
  10

.Earn a Discount Voucher When You Complete Your First Shopping

In this scenario, which is developed as a different campaign model, the customer is encouraged to make purchases from the site, and in a way it is guaranteed that he will make another purchase with the discount voucher he gained when he first made the purchase. It is one of the effective campaign scenarios that T-Soft customers can use.
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  11

Ability to Define a Discount on the Basis of Customer

For some loyal customers, products can always be purchased at a more specific price as a reward for their continuous shopping on the site. For this purpose, the member groups can be created, special prices are defined for these groups and the related members can be connected to the appropriate groups. And for the loyal customers to come to the site and shop without the cost of advertising, they can be connected to the site at good prices by taking these costs into consideration.
 
  12

Ability to Remove the Cargo Charge Above Certain Amount

A campaign model that can be made to sell more products to the customer who has decided to order any product is also a feature of not being able to charge cargo for orders that are above a very certain amount. When the order price exceeds the specified price, the shipping fee will not be charged. In T-Soft e-commerce system, this setting can be managed separately for both cases on e-commerce sites that sell to dealers and retail customers. Again, on the sites that work with more than one cargo, a different free shipping value can be given for each cargo company.
 
  13

Ability of the Customer to Request a Gift Package

With the gift packages, the customer can receive the product in a special package. If the customer has such a preference on the basket page, within the products he ordered, he can transmit this preference on the basis of the product, and if there is a gift note, this note can also be specified. In this way, it can be a reason for preference for customers who want to give the product from the e-commerce site to someone else. The lack of this detail, which seems to be simple, causes the customer who cares about it not to shop.
 
  14

The Product purchased in a Category is a Discounted Product

For the products in a category, the customer who buys a certain number of products will receive a certain percentage discount rate on the next purchased product. For example, in the computer category, when 2 products are purchased, 3 products can be given 40% discount. The number of discounted products given can be more than one. For example, in the category of electronics, when purchasing 2 products, 3 products can receive 30% discount, 4 products receive 40% discount, and even 5 products can receive 50% discount.
 
  15

Increased Installment Options According to the Amount of Shopping

In the e-commerce site, customers are offered the opportunity to pay installments without any interest and these facilities can be used in certain order amounts. For example, for orders over 100 TL, there is a possibility of 2 installments without any interest, and orders over 150 TL can be provided with 6 installments without any interest. This campaign model can be managed separately for each bank. For example, all cards have 3 installment options without any interest and on orders over 100 TL in Akbank, there is a possibility of 6 installments without special interest.
 
  16

Ability to Define Different Credit Card Rates On Product Basis

Some products may have higher profit margins than others, and the possibility of selling these products with more flexible terms can be increased. T-Soft e-commerce system users can consider this opportunity as a campaign. For example: HP computer products offer the possibility of 12 installments without any interest, while other products may not have such an option or can or installments can be provided with interest.
 
  17

Ability to Define Cargo Free Products

In some products, the profit margin may be higher than the other products, and e-commerce sites that consider this as a campaign opportunity can apply an incentive method in the form that the cargo fee may not be taken because the relevant product is ordered. In this way, the customer can make the decision to buy that product more quickly. This product can be shown with small icons on the pages where the products are listed in the site without the cargo fee, and the customer can be aware of this.
 
  18

Ability to Give a Gift product with the Discount Coupon

It is a special campaign option. For the purpose of encouraging customers by sending promotional e-mails or by gift vouchers distributed in different media, it possible to provide a pre-determined gift to the customer for the purchases made from the site. In order for this gift voucher to be valid, different conditions may be imposed, such as being on a specific order, the condition of ordering the product of a particular category, the condition that there must be a certain number of products in the order, and the validity between certain dates. These conditions are also very important as well as they are criteria that will make this order profitable for the seller.
 
  19

Points System

With the points system, one of the common selling encouraging methods, points are given to each customer corresponding to the amount of the given order, and when this point reaches a certain value, it is converted into a discount voucher and deducted from the customer's order price.
 
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  20

Feature of the Ability to Manage Credit Card Single-Shot Rates On Product Basis

In e-commerce sites, credit card single-shot rates are usually determined as a fixed value in all products. However, because of the profit margins which are very low in in gold and precious metals etc., the credit card rate specific to that product can be requested to be 1% or 2%, and for such cases, the opportunity to enter different values specific to these products has been provided. As an opposite example, in some sectors, the product prices are normally kept high, providing discounts of 7% to 8% for a single shot of the desired product, and the customer is encouraged to take a single shot.
 
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  21

Group Association by E-Mail Domain Name

With the campaign by making special agreements with different institutions and companies, it is possible for all employees or members of these companies to buy certain products or all products at a special price. For example, with an agreement that can be made with Gmail, all gmail e-mail address customers can get 20% discount, or by making an agreement with Akbank, all Akbank employees may receive a 30% discount on all products.
 
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  22

Complementary Products

It is a great campaign module to sell a second product simultaneously to the customer who has decided to buy a product. To be encouraging, in case that the two products are taken together when the price of the second product is allowed to be slightly lower than the list price, the two products are sold to the customer. In these products, which appear in a tab called campaign on the product details page, the discount price of the product can be seen next to the list price and can be added to the basket. When the customer removes one of the campaign products from the basket after adding the product to the basket the campaign structure deteriorates and the other product comes to its normal price.
 
  23

Buy a Product and Get a Free Product

In products available in a category, the customer who buys a certain number of products can get the next products from that number for free. For example, in the Computer category, when 2 products are taken, 3 products can be given for free. The number of free products given may be more than one. For example, when 2 products in the Electronic Category are taken, the 3 and 4 taken products can be given for free. If desired, a predetermined fixed product can also be given as a gift when the criteria are met.
 
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